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Nike. Intel. Renault. Monocle.

Engineering judgment for the AI era.

We build our own AI products and help companies integrate AI into theirs. Architecture review. Technical audit. Hands-on implementation. The same engineering discipline we practiced at Nike, Intel, and Renault — applied to the technology that's reshaping every industry.

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Our conviction

Every company is being told they need AI. Most of them are getting that advice from people who have never shipped an AI product themselves. The result is abandoned integrations, wasted budgets, and systems that create more problems than they solve.

We ship our own AI products. That's the difference.

We build AI systems that handle real traffic and real users. When we advise your team, it's not theory — it's what we learned building and operating our own. We evaluate whether AI actually solves your problem, design the architecture if it does, and tell you plainly if it doesn't.

Where we learned

Expertise

Nike

European digital platform

Engineering lead at AKQA on Nike's European web presence. Architectural decisions under a brand with zero tolerance for technical debt. Components reviewed. Performance budgets enforced. Nothing shipped without sign-off.

Intel

Global site architecture

Architected the global site header and component system at MRM Worldwide — the entry point for millions of daily visitors across every market. The kind of infrastructure where one wrong decision cascades worldwide.

Renault

Streaming platform architecture

Technical lead at DADI on Renault TV. Designed the dual-deployment architecture — a streaming platform that shipped as both standalone site and Facebook application from a single codebase. System design decisions that survived production.

Monocle

Full editorial ecosystem

Technical lead at DADI. Designed and delivered the complete digital architecture — editorial platform, custom CMS, subscription system, commerce engine, and microsites framework. Five systems that had to work as one.

How we help

Advisory Services

AI Strategy & Readiness

We figure out where AI actually helps your business and where it's expensive theatre. Use-case evaluation, build-vs-buy analysis, readiness assessment — before you commit budget.

AI Integration & Architecture

LLM integration. RAG pipelines. Agent systems. Process automation. We design and build AI architectures that work in production — not just in pitch decks.

Architecture & System Design

Architecture review for existing systems. Design for new ones. Migration planning when you're stuck between the two. We'll tell you what's working, what isn't, and what to do about it.

Code & Infrastructure Audit

Codebase health check. Performance analysis. Security review. We find what your team has been too close to see and give you a clear, prioritised list of what to fix first.

Compliance & Governance

GDPR, accessibility, data architecture. We check whether your technical decisions hold up against the regulations that actually apply to you — and fix the gaps before someone else finds them.

Technical Consultation

Fractional CTO. Board-level technical advisory. Due diligence for acquisitions. Vendor evaluation. Senior engineering judgment on call — without a full-time hire.

From the founder

The most expensive AI integration is the one that shouldn't have been built. The most expensive architecture is the one you have to replace in eighteen months.

Viktor Fero

Founder & Principal Architect

Nearly twenty years of engineering at enterprise scale — Nike, Intel, Renault, Monocle. Now building AI products like BidScout and Semesto, and helping other companies integrate AI with the same discipline. Nettlepie exists because too many technology decisions get made on hype instead of experience.

Based in Europe. Available worldwide.

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Let's talk.

hello@nettlepie.com

I respond within 24 hours. Introductory call is confidential, free, and focused entirely on your situation.